|Key People||Kelly Loeffler, CEO|
In August 2018, ICE officially announced that it is creating a new company called Bakkt. The goal of the company, according to the announcement, is to help the burgeoning crypto asset class mature; one of the ways it will seek to do this, the announcement said, is assist traditional financial institutions and other large enterprises break into the crypto space, theoretically smoothing out the wild swings in its price that cause its volatility. The leaders of Bakkt also plan to offer bitcoin-based 401(k) and IRA services. The company is partnered with the Boston Consulting Group, Starbucks, and Microsoft.